It outlines some “dos and don’ts” along with implementing protections for users to be able to opt-out of any email correspondence easily. This law was passed by Congress in 2003 to dictate how businesses can legally communicate with their subscriber list. CAN-SPAM: Controlling the Assault of Non-Solicited Pornography and Marketing A high bounce rate means users are encountering friction on that page and is a good metric to use when deciding which pages to optimize for conversions. The percentage of users who visit a web page without taking action or visiting another page. Users in this stage should be served content about what makes your company the best choice. The stage a user is at in their buyer’s journey when they’re ready to make a decision on which product to purchase. B2C: Business to ConsumerĪ marketing model for companies that sell directly to consumers. B2B: Business to BusinessĪ marketing model for companies that sell to other companies. Many Software as a Service companies create APIs for third-party applications to integrate with their software. API: Application Program InterfaceĪn API is a set of rules, functions, and protocols that dictate how other programs can integrate with a piece of software. This is important for tracking costs and calculating final return on investment. This tells marketers and salespeople how much an average order is worth. I’ll organize these alphabetically for easy scanning. You don't have to know the nitty-gritty of what they do, but just having a surface level understanding of what they are will be insanely valuable. As a business owner or marketing director, you should be able to speak to these acronyms with confidence and knowledge. I created this list to arm you with knowledge for when you encounter these terms out in the wild. There’s no shortage of content marketing acronyms, that’s for sure. Why? Because there’s so much to measure, especially in 2017. In fact, and I may be biased here because I work in the industry, the marketing world actually has more acronyms than most others. Every industry has its own list of acronyms and jargon.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |